Adi Godrej and ITC Chairman Sanjiv Puri were in Delhi this month to meet Finance Minister Nirmala Sitharaman as part of an outreach programme to tackle the slowdown
As demand wanes with the top quintile consumers, marketers have to think afresh about how to cater to the next lot in the socio-economic ladder
Between 2008 and 2028, the share of private consumption in GDP has increased from 56.8 to 62 per cent