From about 58 per cent in the June 2015 quarter, the market share is down to 52.1 per cent in the June 2019 quarter, a decline of about 600 basis points
Impact of competitive intensity expected to be higher at a time when overall consumption demand is moderating
While topline grew by 8% and net profit by 11% in Q2, margin expansion was muted despite benign input costs
Topline rises 6.6%; market share declines 350 basis points in two years
Colgate already has two toothpastes on the naturals platform in India, Cibaca Vedshakti and Colgate Swarna Vedshakti
While Dabur gained share in toothpastes, Colgate saw a drop
It reported a 3% decline in volume growth for the March quarter
Persons in the know said Patanjali's Dant Kanti toothpaste had already crossed sales of Rs 500 crore
Sales growth rides herbal innovations, aggressive marketing and distribution
Strong execution track record, continued market leadership and reasonable valuations currently place the company in good stead