Low consumption, slowing sales pose challenges
Firm to launch two fizzy drinks under the brand next week
On Monday, beverage major Coca-Cola India said it would contribute $1.7 billion (Rs 11,000 crore) with its bottling partners, fruit suppliers and processors in Maharashtra to create an entire eco-system to procure and process the pulp of the mosambi fruit. This is the second such initiative by Coca-Cola in Maharashtra, after its Project Unnati for procurement and processing of orange pulp. T KRISHNAKUMAR, president, Coca-Cola India and Southwest Asia since last month, to Viveat Susan Pinto on these and other plans. Edited excerpts:Why an investment of $1.7 billion in creating this farm-to-table system in Maharashtra? Is Coca-Cola signalling it will move away from fizzy drinks in the future?Our interest in mosambi procurement and processing was triggered by the way we'd moved on Project Unnati in the past decade. Ten years ago, Maaza, our mango juice drink, was a small brand. Today, it is the country's largest mango juice drink, led in part by steady supply of mangoes from Project ...
Beverages giant pushes single-serve packs to drive volume
His elevation follows the sudden exit of Venkatesh Kini, handing the portfolio since 2014
Coca-Cola India's net profit down 6% to Rs 473.8 cr in 2015-16, against Rs 504.4 cr in previous year
Sales growth this year remained below that of juices and non-aerated drink categories, which grew a little more than 10%
Sarvita Sethi, in her forties, is currently based out of Athens, Greece and is expected to take over from Sanjeev Kumar any time soon