Celebrity Endorsement

Decoding Brand Anushka+Virat: A formidable force in a package deal

Hero MotoCorp is the latest in the power couple's endorsement list; Alia-Ranbir come a distant second

'Brand Aamir' in the soup over ad controversy. Can he bounce back?

Actor facing flak for ad for AU Small Finance Bank; not new to controversy, which could affect brand value, say experts

Celebrities endorsed toilet cleaners most; Akshay wins endorsement race

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

Brand Alia Bhatt, at valuation of $68.1 mn, zooms on the highway

A steady stream of brand endorsements has accompanied Bhatt's meteoric rise

Sans loyalty on either side, where do celebrity endorsements stand?

Two very newsworthy happenings over the last week, linked to celebrity endorsements, have opened up a very interesting debate on loyalty

Celebrity brand valuation: Virat Kohli tops, Ayushmann Khurrana gains

Despite the pandemic battering the movie business, the top 10, with the exception of Kohli, were exclusively film stars

With celebrities under microscope, do mascots offer a safer bet for brands?

As Gillette cuts ties with Hardik Pandya after his comments on a show, experts advise caution to endorsers

Letters: Celebrities are liable

Hemant Misra seems to be batting for celebrities in his piece, "Why guide when you can penalise?" (September 1) by inventing alibis for the lack of government guidelines on the matter of celebrity endorsements.In a democracy like India everyone is entitled to have a different opinion, but this often leads to such a paradoxical situation that we are influenced to accept certain things even if the facts speak otherwise.Celebrity endorsements have become a bone of contention due to the fact that some of the nationally advertised products do not pass the real test of reliability and customer satisfaction. Unsuspecting consumers often take at face value what well-known personalities, who often act as brand ambassadors, promote in the advertisements.The key concern is that these celebrities have made deep inroads into the world of food, health and inhabitation and the most alluring zone, cosmetics. Can Misra justify the endorsement of products, which are injurious to health, by some of them

Hemant Misra: Why guide when you can penalise?

That has been the attitude regarding celebrity endorsements. The government must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow