Brand Names

This 2nd-gen entrepreneur aims to make Amawat a household mouth freshener brand name

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The curious case of copycat brand names in India

Leading brands have upped the ante when it comes to protecting their trademarks. What's driving the problem of copycat brand names in India? How does India fare in protecting trademark rights?

Appellate Authority overrules AAR to bring Fryum papad under GST exemption

Holds that Fryum is a brand, not a generic product, and that it is similar to traditional round papad in all respects; normal papad attracts 0% GST

Pandemic-proof endorsers: The five names which stand out in 2020

Bachchan, Kumar, Khurrana, Kohli and Dhoni have been visible in a difficult year; charm remains intact, say experts

Covid-19 to shave $25 bn off from top 100 domestic brands' value: Report

According to the latest report by Brand Finance, globally, the top 500 brands could see a value erosion of $1 trillion from their January 2020 brand value, following coronavirus disruptions

An expensive suit can make you better at work

You feel better about yourself, and your talents, when you slap on some brand names