The company earlier this year had postponed the two-day shopping event, which started in 2015 to drum up sales during the summer shopping lull, due to the Covid-19 pandemic
Amazon event will be devoid of the usual Bollywood dancing and the endless supply of Indian street foods, foot massages and costume parties.
Thousands of local shops on Amazon sellers will be also making their Prime Day debut in India
More than 270 handicrafts sourced from artisans across the country will be on offer during Prime Day, says company
Amazon said the sale will see over 300 new product launches from top brands like Samsung, Prestige, Fabindia, Dabur, Voltas, Godrej, Jabra, Microsoft Xbox, Adidas, Xiaomi and Boat among others
It was unclear how solid the estimates were or what the impact to Amazon ultimately would be
Amazon's fourth annual Prime Day - 36 hours of sales beginning July 16 - will be its first since closing the $13.7 billion purchase of Whole Foods Market
Prime Day this year will also feature over 200 exclusive new product launches from top brands
Prime membership jumps more than 200% increase in the number of Prime members in India
Customers had to join Amazon Prime to get discounts during the 30-hour event