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IPL 2023 opening match witnessed a 40% fall in number of TV advertisers

IPL 2023: The inaugural match between GT and CSK had 31 advertisers but last year the opening match between CSK and KKR had 52 advertisers on TV

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Indian ad industry's revenue growth will rise to 16.8% in 2023: Report

Indian advertising industry's revenue growth will accelerate to 16.8 per cent in 2023, a report said on Monday. The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022, the report by Group M said. "This growth (16.8 per cent in 2023) is led by pure-play digital advertising, which accounts for the largest share (48.8 per cent) in 2022 and is expected to continue rising above pre-pandemic levels," the report said. The size of retail media in India is forecast at USD 551 million in 2022 and is expected to nearly double by 2027, it said. The report said TV advertising, representing 36 per cent of advertising market share, is expected to grow 10.8 per cent in 2022, and will continue growing double digits, driven by strong growth in both traditional and connected TV. On the macro front, it said, the Indian economy is also facing uncertainty amid wider geopolitical risk

Netflix announces launch of ad-supported tier plan at $6.99 on November 3

American subscription-based streaming service Netflix, starting in November, will finally roll out its new ad-supported tier for just a few bucks a month

Sale of online space for advertisement to attract 18% GST, says AAR

Sale of advertisement space on internet would be liable to 18 per cent Goods and Services Tax, the Karnataka bench of Authority for Advance Ruling has said. E-commerce portal Myntra Designs Pvt Ltd had approached the AAR seeking a ruling on whether providing advertisement space on its portal to foreign entity Lenzing Singapore Pte Ltd was liable to GST. The AAR said Myntra is only leasing the advertisement space to its customer and the advertiser (Lenzing) is providing advertisement services to its customer. The service provided by Myntra to Lenzing is that of rendering 'sale of internet advertising space (except on commission)' and is charging a fixed rate and not a commission for providing such space. Hence, the same will be classified under 'other professional, technical and business services' under GST law and is liable to GST at 18 per cent. AMRG & Associates Senior Partner Rajat Mohan said, This ruling would clarify on the scope of sale of space on internet and on the ...

TikTok Pulse to explore ways for sharing ad revenue with some creators

The company said that, with TikTok Pulse, it will also begin to explore its advertising revenue share programme with creators, public figures and media publishers

Twitter misses ad revenue and user growth estimates in Q4

Still, Twitter said it made 'meaningful progress' toward its goal of reaching 315 million users and $7.5 bn in annual revenue by the end of 2023

Newspaper society asks Google to raise publisher share in ad revenue to 85%

In a letter to Google India, INS President L Adimoolam said publishers are facing a "very opaque advertising system", as they are unable to get details of Google's advertising value chain.

After 21.5% fall in 2020, Indian ad spends to rise 23% in 2021: Report

Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021, a media buying agency said

Advertising sees a lull after IPL with no big spends likely in Nov and Dec

Properties like KBC, Indian Idol and Big Boss may not bring in the large numbers, next wave only around March-April, when the 2021 edition of IPL kicks in

Delayed IPL 2020 may bring festive-season bonanza for advertisers

Experts see uptick in ad revenue after dull first half

Sun TV sees ad revenue picking up in Q2 of FY21 on improved viewership

The Sun TV channel has seen its gross rating points (GRPs) rise to 1,600 in the Pongal festival in January, from less than 1,000 in June 2019

India's 2020 ad growth rate estimated to touch 10.4%: Madison Media

Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019

Can rural India save print media? Non-metro ad spends set to rise

Ad revenues to go up in 2016-17. Automobiles and e-commerce to be big contributors, telecom too, with 4G being the game changer: Report