Page 5 - Supplements

Durables makers script advertising narratives around new lockdown lifestyle

Godrej, Voltas, Prestige, Samsung and other appliances brands tune in to the growing chatter around household chores, pitch convenience on a budget

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

Emerging business opportunity for food and beverage makers amid coronavirus

Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing products accordingly

Thomson Oath Pro 55 review: Miserable barebone Android-certified smart TV

On paper, the Thomson Oath Pro 55 smart TV seems to offer good value for money. But does it? Let's find out

RWAs: The powerful new link in the supply chain during the pandemic

The pandemic has changed the way we shop and consume, resulting in new power centres

Armed with auto features, the new Honda City redefines the segment

Stronger, safer and armed with auto features, the car raises the bar for competitors

Permanent commission for women officers but fight for combat roles still on

The IAF has operationalised eight women fighter pilots. And the navy permits women officers onboard warships, even when they sail into battle

Brands try to understand cost-conscious consumer, evaluate purchase pattern

Value packs, local roots, budget labels mark the new shopping trail as consumers emerge from a series of lockdowns

Brands look for a personal touch with trending topics in the online pitch

People are spending more time on social media, offering brands a ringside view of their lives and a chance to get up close and personal

'Fine-dining' at home: ITC, Marriott, Taj plot their way out of pandemic

Five star hospitality chains have launched new food and delivery labels to service customers at home. Does this strengthen, or dilute their brands?

Brands launching new products with immunity, health and hygiene in focus

Old brands and new are reshaping the health, hygiene and personal care category, catering to a new basket of needs

The future of horse racing hinges on going digital and government support

With horse racing events across clubs in India halted because of a pandemic, the sport is facing an existential question

HR dept has its work cut out as companies manage layoffs, work from home

Inducting new employees virtually and deciding about earned leave: HR managers have lots of decisions to make.

Over-communicate but don't micromanage: Handy tips for our new work ways

Building trust and confidence becomes all the more important in such uncertain times

CHESS #1409

While online play is fun and tournaments involving established players seem to have migrated with reasonable comfort, these have all been officially unrated

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

Telcos align with streaming platforms to deepen consumer relationships

Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis

Responding to the consumer: When and how firms should react to criticism

Smart corporations don't just launch new products, they even tweak entrenched ones when need arises

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

Big brands tip the scales, grow faster and bigger than regional ones

National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?