Scott Adams, the creator of the Dilbert comic strip, penned an 84-word essay on financial planning. It included a simple mantra for long-term wealth creation: “Invest 70 per cent in an equity index fund and 30 per cent in a bond index fund and don’t touch it till retirement.”
We use variations of this “simple” advice in our investment advisory practice. It prompted Murthy, a client, to quip: “If wealth creation is so easy, why do I need you?” I replied that “simple” shouldn’t be confused with “easy”.
Consider the health and wellness industry. The simple mantra of sleep well,
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