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Smart changes in media

With the rise of shared devices, smartphones are becoming the poor man's TV while smart TVs are becoming the rich man's smartphone in India

Mansukh lal Mandaviya
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Photo: Twitter

Vanita Kohli-Khandekar

 

Is the smartphone becoming the poor man’s TV? And is the smart TV becoming the rich man’s smartphone? Much of the research on content consumption, device penetration, and even anecdotal evidence suggests that some fundamental shifts are happening.
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