Page 9 - News

What to prioritise? Challenges galore for business leaders post lockdown

What will be the priorities for business leaders as and when employees come back to work?

Statspeak: India's Media & Entertainment sector touches 9% growth

The sector managed to touch a decent 9% growth as the improved digital connectivity continued to show its impact

How retailers upped the ante to deal with supply chain constraints

The biggest lesson in the situation is redefining the hygiene of the shopping environment, which will now be an ongoing exercise, says Big Bazaar CEO Sadashiv Nayak

As brands step in for relief measures, experts say stay away from publicity

From providing meals and masks to funding medical equipment, it is time to let the work speak for the brand, say experts

Just 'don't' do it: Brands advertising the art of doing nothing

As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, stay safe

Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar

Competitors join hands to tide over supply-chain challenges amid lockdown

Towards the end of last week, at least three such tie-ups were announced

With witticisms, warnings & videos on lockdown, cops turn stars on Twitter

From being quick to quell rumours and call out fake news to using popular movie dialogues to tell people to stay in, the Mumbai Police Twitter handle has been moving at dizzying speed.

From BMW to M G Motor, auto brands shift gears on the virtual highway

Specific tailored marketing pitches using first party data, smoother payment and financing processes and digital launches are among the ways in which auto majors are keeping their brands in the game.

Summer internship at top B-schools deferred or made virtual due to Covid-19

In some cases, existing internship offers have even been cancelled or squeezed to 5 weeks from the normal 7-8 weeks

Stay home, stay safe: Brands try to convey message of optimism amid crisis

Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown

My favourite campaign is HarperCollins' short film 'The Parcel': Ferdinando

The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise

TVS looks beyond comfort zone to derisk biz from domestic market pressures

The company hopes its overseas push will help compensate for the slowing sales domestically

With a new ad campaign, YES Bank aims to regain its lost credibility

The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ahead. Does this help rebuild credibility?

HUL eyes bigger market with VWash, seeks larger presence in pharmacies

On Monday, the company announced it was buying VWash, an intimate hygiene brand from Glenmark Pharmaceuticals

As coronavirus cases spike, social media battles the epidemic of fakes

Google, Twitter, TikTok, Facebook team up with global health agencies and governments to put up the guardrails on the fake trail

Soap success: Medimix reports business surge as coronavirus spreads

The medicinal soap brand is seeing a sharp spurt in demand across the country

Coronavirus: Health scare forces work from home, but is India Inc ready?

India Inc has embraced remote working because of a health scare. But there are important lessons on enabling infrastructure, managing remote teams and ensuring productivity...

Cadbury's advertising has always been incredibly powerful: CMO KFC India

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Mercedes Benz redefines the luxury label to plot a millennial trail

Once a symbol of societal status, the auto brand is remaking itself in the mould of its new consumers as one that marks brash ambition and youth