Page 8 - News

Get, set, fly: Here's how airlines ensured safe travel as services resumed

The first step was identifying the touch points to reduce contact and go for sanitisation wherever that is not possible

Script goes wrong: Caught in a social media storm, Kent looks for cover

Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist

How Covid-19 will change playbook for brands with shift in consumer habits

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

Indian consumers top anxiety list, show maximum wariness about health, job

The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks

Compassion, health, safety: Brands play down festive pitch on Ramzan

Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown

How customer support agents are learning the ropes of work from home

Anantha Radhakrishnan, CEO and MD of Infosys BPM, sees in this disruption an opportunity to digitise the entire value chain

Brands playing with catch phrases to turn most popular trends into ads

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

WhatsApp sharpens business pitch with efficient bouquet of services

With big brands testing out their business interface, the social messaging app seeks leverage for the vast cache of conversations on its platform

Auto dealers are coming together to walk online trail to stay in the game

As carmakers and customers engage directly via digital channels of commerce, the country's 15,000-odd dealerships explore ways to stay in the game

Co-working firms seek new opportunities to mitigate risk, remain afloat

olted by this disruption in the very first phase of its growth, the industry is also looking at newer opportunities that the crisis might create

Changes in consumer behaviour to drive brands to rethink positioning norms

The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and premium brands

Social media giants step up the hunt for fake ads to stem misinformation

Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms

Small brands using familiarity to redefine engagement with customers

A clutch of home grown food and beverage brands are using their familiarity with local communities to redefine the terms of engagement with customers

Emerging patterns: Businesses that will suffer, or survive, after Covid-19

Which sectors will bounce back fast? Which will lag? Has the consumer changed forever? Some answers

Voltas Beko betting on product development to tide over Covid-19 lockdown

A 50:50 joint venture between the Tata-group-owned Voltas and Arcelik, a Turkey-based home appliances company, Voltas Beko offers refrigerators, washing machines, dishwashers and microwave ovens

How brands are adopting creative ways to communicate amid Covid-19 lockdown

The problem is deep, if one were to look at the consumer responses to a recent study from Kantar to assess how they expected businesses to act during the coronavirus pandemic

How tech firms are helping build robust local supply chains amid Covid-19

Now that many areas are out of bounds for big retailers for various reasons, is there an opportunity for local kiranas?

Hurt by consumption slowdown earlier, small brands bounce back in lockdown

Over 150 new players seen in hygiene category alone; food business also sees similar rush

Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown

Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a lockdown

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation