Page 6 - News

Tanishq's oneness ad bares divide after firm succumbs to pressure

There are lessons in the controversy; brand should have held its ground: Analysts

Indian-origin Srikant Datar named Dean of Harvard Business School

Srikant Datar has been named as Dean of Harvard Business School, succeeding Nitin Nohria and becoming the second consecutive dean hailing from India to lead the prestigious 112-year-old institution

Captain Cool retires, but Brand Dhoni still a force to reckon with

His knack of reinventing himself will hold him in good stead, image consultants say

Maruti, Honda, BMW hone the phygital experience for customer affinity

From promoting amateur talent to contact-less sales experiences, auto brands go all out to create customer affinity with a band of invisible salesmen

Amul widens the brand pitch amid lockdown as it looks to reinvent itself

With a slew of new product launches and brand extensions through the lockdown, the dairy major looks to reinvent the brand

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

BS READS: Job security vs skill upgrade - the future of one-year MBA course

As the IIMs discuss the status of degrees, the programmes themselves face many questions about placements and applications in the wake of the Covid-19 pandemic

Emerging business opportunity for food and beverage makers amid coronavirus

Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing products accordingly

Shikhar Dhawan signs marketing and management agreement with IMG Reliance

IMG Reliance has Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer in its roster

Brands launching new products with immunity, health and hygiene in focus

Old brands and new are reshaping the health, hygiene and personal care category, catering to a new basket of needs

HR dept has its work cut out as companies manage layoffs, work from home

Inducting new employees virtually and deciding about earned leave: HR managers have lots of decisions to make.

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

Telcos align with streaming platforms to deepen consumer relationships

Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

Big brands tip the scales, grow faster and bigger than regional ones

National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?

HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category

The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Pre-owned car sellers expect a spike in demand in times of Covid-19

A study by second-hand car dealer Cars24 showed 22.5 per cent of the consumers, who were planning on buying a new car last year, would prefer used cars now due to limited budget

Bigbasket is charting next phase of growth by juggling offline, online play

The company is eyeing to fill the white spaces as it were and expand its offering as an omni-channel operation

IIM Bangalore jumps 25 places to break into top 50 of QS EMBA Rankings

There are also two new Indian entries into the EMBA Rankings this year, including Indian School of Business (ISB) debuting at 81st position, while IIM Kozhikode ranks in the 101+ grouping