Page 26 - News

Does Flipkart's fashion gambit run the risk of falling between two stools?

The online retailer wants to straddle the top end of the market with fast fashion and the mass end with products for the value conscious

Ads with a cause: Brands work their way on Independence Day, Raksha Bandhan

From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day

Make them laugh, make them stick: Ads keep Fevicol glued to modern times

For sixty years, Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand

How food brand Gits is finding its way in rapidly changing marketplace

A ready-to-cook food brand looks to stay relevant, even as its core promise of convenience is knocked over by a host of new players

Our next big focus area is Li-Fi, says Signify's Maria Letizia Mariani

There is a huge step to take to make people aware of what light can do for them, explain it to them in a better manner, says Mariani

Product, not brand, is the cornerstone of Snapdeal's comeback strategy

What Snapdeal has done in the past two years, says a company spokesperson, is focus on the 'next 400 million online buyers'

Ramdev's Patanjali takes an ad break, slides down the brand ladder

The brand's incessant and belligerent advertising seems to have hit the pause button; once a permanent fixture on TV, it has slipped off the list of its top 10 advertisers

From Amazon to Flipkart: E-commerce firms bet big on brand Handloom

Flipkart, Amazon look to leverage the country's vast cache of handloom and hand-crafted products to push the cart on sustainable fashion

Dairy brands undergo lifestyle change with niche portfolios, local sellers

Discerning and demanding customers are driving big brands to go mass with niche portfolios and local sellers, to expand their scope

Brand endorsers under watch as Rajya Sabha passes new consumer Bill

Churn in celebrity endorsement market could grow

After disrupting India's smartphone market, Xiaomi switches to TVs

At present the company has 75 plus Mi Home Stores in India and multiple selling Mi TVs

The game changer

India's planned transition to electric vehicles will drastically affect the commodities market

Market will continue to shift from focus on buyer to user: Jagdish Sheth

He says, while charting uncertain times, the key is not to look at daily changes in weather, but to look at changes in the season

No beating about the bush: Digital turns table on taboo conversations

Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media

Issues aside, cost efficiency, networking opportunity make co-working work

Real estate experts say such places work out to be 15-25% cost efficient vis-a-vis permanent offices

Pfizer clears the decks for fresh start, looks to energise bestseller list

With six big brands that never hit the high notes in India, bundled into its venture with Mylan, the pharma major looks to energise its bestseller list

Answers to the Strategist quiz (#476)

Answers to The Strategist Quiz (#515)

The Strategist Quiz, June 22, 2017

Answers to the Strategist quiz #568

Answers to the Strategist quiz #568

Answers to the Strategist quiz #574

Answers to the Strategist quiz #574