Page 25 - News

We want to fully embrace electrification, says Shell Lubricants CMO

There is immense potential for lubrication and maintenance services to deliver significant business value, said Flood

Statspeak: Four reasons why FinTech adoption remains on the rise

FinTech challengers are looking less like start-ups and more like professionally managed companies

Amazon Internet is betting on add-on services for growth in India

Globally, AWS leads the public cloud infrastructure market with 51% share

Toyota Glanza, Baleno spinning tracks for millennial, first-time car buyers

The rebadging experiment is the outcome of a broader agreement that Toyota Motor Corp and Suzuki Motor Corp stitched up in March 2018

Uber drives the brand into safe zone, launches helpline for distress calls

Keen to build a wider footprint in the country, the ride-hailing app tunes in to rider concerns and opens a round-the-clock line for distress calls

Being safe for consumption to a healthy snack: The remaking of Brand Maggi

Brand Maggi has come out all guns blazing in the years since the ban

The power of language: Southern states fire up the regional grid for M&E

Language viewing cuts across traditional and new media

An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

Zomato, Swiggy face the ire of partners. Time to rethink value proposition?

Is it time for the aggregator brands to rethink their promise to their partners-be it restaurants, airlines and hotels and drivers?

KBC looks to spice up the script at 11, but can it keep up the game?

One of the longest running non-fiction formats on TV turns to tech and breathless storytelling to stay relevant, but can it keep up the game?

PepsiCo places its chips in southern markets with local tastes, food habits

The company finesses the regional game for Lay's and Kurkure, acquires local tastes and habits to beat back competition from home grown snack makers

Digital transformation is not just another project for us: Oracle's Gaonkar

Technology decisions are no longer an exclusive domain for the IT function and the whole C-suite is deeply involved, says Guruprasad Gaonkar

A mascot and comic strips: Western Railway packs a new witty look

A mascot, comic strips and social media handles mark the image overhaul of Western Railway, one of the country's busiest public transport systems

Electric mobility start-ups promise cheaper rides, but can they scale up?

Evolution of successful business models in electric mobility, as electric vehicles gain ground and BS VI norms for internal combustion vehicles come into place, will separate men from boys in sector

My favourite campaign is Dove's ad for real beauty: Soumitra Karnik

Dove aimed to reach a younger demographic without alienating their current consumers

As WhatsApp launches payments service, Paytm and Phone Pe get ready for war

For most of the payments apps, it is time for pay back, given the investments incurred in on-boarding customers and building their networks

My favourite ad campaign is 'Seatbelt Crew': V Spark's Atul Pratap Singh

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

Statspeak: What are your core objectives of investment in HR technology?

HR Technology in the year 2019-20 which is a 35 per cent increase from FY 2016-17

Coming out of the dark

Third-party governance is not about eliminating risks but managing it appropriately

AI to trigger global business value of $2.9 trillion in 2021: Gartner

Gartner defines augmented intelligence as a human-centred partnership model of people and AI working together to enhance cognitive performance