Page 24 - News

'Recorded music market in India should be based on free market practices'

'As time goes by, we will see more investments happening', said Fernandes

Beyond click of a button: Flipkart, Amazon teach customers how to shop

Keen to convert first-time users into avid online shoppers, e-commerce platforms rethink the digital experience

Corporates find ways to break layoff news without breaking employee morale

There might be many humane examples of companies parting ways with their talent

My favourite ad is Hutch network campaign, says Mindshare's Ajay Mehta

The one idea was the network superiority of Hutch (now Vodafone) at that time

States rebrand offbeat destinations to fit a contemporary travel wish list

Even as the political drumbeat on domestic tourism gets louder, state tourism departments go offbeat and experiential with the pitch

From Spotify to YouTube Music, audio OTT brands look to perfect the pitch

Small sachets, daily subscriptions and bundled offers, Spotify, Amazon Prime, YouTube, Gaana are going all out to woo mass audiences

The invisible endorser: Why brands have steered clear of Rohit Sharma

Sharma has only 5-6 active endorsement deals-Adidas, Hublot, CEAT, among the major brands. In contrast, Captain Virat Kohli has 24

Saregama prepares a path for its Carvaan as it steps beyond big cities

What has encouraged the company to move to a higher gear is the potential of the Indian market

2% of Indians loyal to brands; discounts don't keep them hooked: Experts

While experts argue that the plethora of choices fosters disloyalty, reality is that building brand-consumer connections is getting difficult

Amazon to Big Bazaar: Companies push their own labels on shopping aisles

From detergents to electronic goods and fashion, retailers bet big on private labels as consumers look for affordable options within the branded universe

ITC standing out in a cluttered FMCG market with focus on quality

ITC has made steady progress in the FMCG space with relentless focus on quality and product differentiation

Japan joins a band of Asian countries to tap into Indian tourism market

Japan, Korea, Taiwan edge their way into the country's travel calendar, target tourists with food, culture and adventure

As OTT players gain popularity, advertisers want a spot in their screen

With more than 30 over-the-top players, the country has the second-highest per capita consumption of online video in the world, says KPMG

With Milo's relaunch, Nestle builds a millennial track around its brands

A fresh launch for Milo, healthy noodles, and conscious digital-focused advertising is driving the Swiss multinational's plan for India

Amul to Jio: Ads with attitude give brands punch in fight with rivals

It is the age of the aggressive marketer as brands jostle to get up-close and personal with the consumer

My favourite campaign is Fevicol's 60 years of unbreakable bond

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Paytm blends analytics, offline communication to woo small town merchants

Experts say Paytm - which claims to hold 80 per cent of the merchant digital wallet market in India at present - has much to gain being the first mover in these markets

From GOQii to HealthifyMe, brands slog it out on the fitness track

By tweaking the product and finding a famous face to endorse it, brands are ratcheting up the numbers

MTR spins its 90-yr-old legacy to keep up with health-conscious consumers

The 90-year-old food brand adapts to smaller households, looks to balance health with taste and convenience to tip the millennial scales