Page 23 - News

How Tata Coffee is tapping into India's growing love for the beverage

As coffee drinking picks up in the country, Tata Coffee plans a fresh offensive with Monsooned Malabar

Statspeak: Companies need to understand the evolving consumer better

Identifying your niche and moving away from mass targeting will be the keys, says the Deloitte India report

Environmental sustainability is no longer just a buzzword: Gurmeet Singh

It makes a business more profitable, Singh tells Shubhomoy Sikdar

Robots could be trained to recognise human emotions, finds study

The study was conducted by researchers form Warwick Business School, University of Plymouth, Donders Centre for Cognition at Radboud University in the Netherlands, and the Bristol Robotics Lab

Brands, corporates should look at rural India's aspirations as opportunity

Brands must not forget the context when devising strategy

Fipkart to Saffola: Big brands play by small-town rules in wooing customers

Rustic humour, large families and affordability set the advertising themes this season for brands across categories

Onida's devil ad campaign is my favourite: Harish Bijoor Consults founder

The tagline had a double meaning that was not in the face, but one that was subliminal and had cues that everyone could relate to

Flipkart ad campaign is my favourite, says TRA Research's N Chandramouli

The sheer variety of Flipkart ads shows how well the creators understand that the customer won't engage with the same ad, says Chandramouli

Social media takes a toll on brand trust in Indian market, finds IPG study

Consumers are pushing brands to reinvent themselves, seeking more information and access as trust takes a hit, finds an IPG study

What corporate leaders can learn from the Swachh Bharat Mission

The sheer scale of accomplishment under the scheme has key lessons in leadership, project management and planning that can be taken straight to India Inc's boardrooms

Multiple formats pave the pitch for Dabur's 30-year-old product Odomos

Dabur experiments with the packaging and the brand narrative of its Odomos; but can it do so without diluting the promise?

HDFC Bank is the most valued brand in India, LIC takes second spot: Survey

The top rung is unchanged but overall brand value growth slows to 6% in 2019 from 34% in the previous year: BrandZ

More registrations from women for CAT 2016

Almost half of the additional applications came from women candidates

CAT 2017: Aspirants find logical reasoning, data interpretation tough again

Overall feedback from takers of CAT 2017, convened by IIM Lucknow, was that the test was 'challenging', requiring best of their efforts

Beauty brands drop the language barrier to attract new internet users

Lakme, Biotique and online retailers Nykaa, Flipkart learn to speak in many tongues, hope to appeal to first-time users on digital media

From soap to cure for skin infections, Medimix scripts a new brand story

The 50-year-old soap is repackaging the brand promise, using its medicinal tag to ride the growing demand for herbal and natural products

My favourite ad campaign is Diesel's 'Human After All': Sameer Makani

Any campaign that brings alive the brand ethos is an honest, winning communication, says Makani

Insurance firms' advertisements fail to set out a clear choice for consumer

Across the ads, the narrative follows a familiar pattern and the actors wear similar expressions

What Indian firms can learn from global plastic waste management

Stakeholders in the value chain across the world are trying out innovative solutions to manage plastic waste

Shifting generational gears: Swift targets younger car buyers in new ad

Maruti Suzuki drives a purpose-led campaign for its 15-year-old hatchback, hopes to keep its premium positioning with a younger set of car buyers