Page 20 - News

Brands binge on emotional storytelling to break the festive clutter

Stories of everyday heroism, hope against adversity and women's health help brands expand the digital footprint

Swiggy looks to lure Generation Z consumers with Launchpad initiative

Why? By 2020, Gen Z is expected to account for 40 per cent of all customers.

After beating Apple in flagship segment, OnePlus flexes its premium muscle

In the narrow turf flagship phones, now OnePlus wants to usurp Apple's halo

Delhi Assembly polls: AAP, BJP bet big on social media, digital marketing

Experts see a shift in the way political parties are now addressing the electorate

ISL 6 raises the pitch for brands, viewers: Will it see a turnaround?

Viewership for 2018-19 on TV alone was 168 million, and digital viewership was over 12 million

Agile, but not fragile: How business can strike the right balance

In the current market slowdown, companies can go too far in the pursuit of agility, threatening profits and operations and ultimately making themselves more fragile than they need to be

Cloud kitchens: Can freight industry's hub-and-spoke model work for eat-in?

Yes, a model perfected by the transport and freight industry is gaining popularity in the eat-in business

Lessons brands can learn from 'cool and relevant' Amitabh Bachchan

As times changed and age caught up with him, Bachchan repositioned himself as a television artiste, a doting father, a devoted husband and later as a champion of health causes

HUL to Nestle, brands are using green marketing initiatives to woo buyers

As a political blame game ensued, such environment disasters show the great opportunity that brands have to display their green leanings

The Body Shop launches its first-ever television campaign in India

The Body Shop has a compelling ethical message behind the branding of its products

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

Next level is advanced biometrics: Lufthansa Group Airlines' Alain Chisari

We would not need anything but your face to complete the flying processes, Chisari tells Shubhomoy Sikdar

RP-Sanjiv Goenka's Too Yumm! adopts unconventional distribution channel

Within a year of launch, Too Yumm! achieved sales of Rs 200 crore, growing at 15-20 per cent month on month - one of the fastest in the country to do so

Television premiere window shrinks as Reliance Jio threat looms large

Jio's first day first show plan has set off a mad scramble among movie channels

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models

Sugar Free's bitter battle with online misinformation, competitive brands

To become part of the consumer's monthly shopping cart, Sugar Free has launched new formats and variants and waged war against online venom

Volkswagen presses the accelerator for Skoda with new models, more dealers

The auto brand is hoping to expand its presence in India with a wider sales network, deeper consumer engagement, and a lighter cost of ownership

Entry of Adani Wilmar intensifies competition in ready-to-cook segment

Edible oil company Adani Wilmar recently threw its hat into the ring with a handful of ready-to-cook khichdi variants

Trust is our unique selling proposition, says Verizon Media's Rose Tsou

Given that, we don't offer user generated content; we have premier sources, Tsou tells Neha Alawadhi

Cipla looks at digital media for expanding footprint and reach customers

The pharma major looks to expand its footprint by driving up the diagnosis around diseases, uses digital media to take the brand directly to the end-user