Page 19 - News

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Chip of a new block: Here's how Intel is working on next set of innovations

In its revamped avatar as a data centric company, the world's largest chipmaker Intel is working on the next set of innovations piggybacking on 5G network deployment

Chinese electronics brand Haier looks for glamour away from the spotlight

With three women sportspersons as endorsers, the Chinese consumer electronics brand is tapping into the appeal of underdog branding

Theft-proof ideas? Citi takes plagiarism test in spat with Matheno Films

A filmmaker has accused Citi India of 'picking up' his idea for their advertisement. But the production house has denied this vehemently and threatened legal action

Lotte picks up the confectionary trail, puts spotlight back on Coffy Bite

The Korean major that owns Parry's Confectionary turns to an old faithful brand, Coffy Bite, to push its way forward in the candy and gums business

Crocin 2.0: GSK is reinventing the pain-reliever brand to keep it relevant

The British multinational adds a fresh extension to its 40-year-old flagship, hopes to leverage the brand's recall to expand its remedial reach

Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas

The ad stands out because of the consistency of the message over the decades

Brands bow to influencer marketing power, but look for tangible returns

Across categories, influencers wield more clout, draw bigger fees. But there is a growing clamour among marketers, to track the fakes on the list

5G gambit: Cisco focuses on telecom segment, sees big opportunity in India

By some estimates, setting up 5G networks would require $70 billion worth of investments in India.

With Oreo and Cadbury, Mondelez looks to expand the influence of its brands

The company has also sought out local and hyperlocal brands, in a bid to tap into growing consumer affinity towards such labels

Virat Kohli, P V Sindhu trek an unequal road to the global endorser league

Two Indians make it to the 2019 Forbes lists for highest paid athletes; their story reveals a gendered narrative of sports, popularity and earnings

Virat, Anushka married in Italy! How star brands light up the catwalk

As the fashion market booms, the band of celebrity endorsers with their own apparel brands is expanding

Dalmia Cement reworks its portfolio, but will the consumer bite the bait?

In recent years, cement companies like Birla Corporation have also taken a similar path - come up with a flagship brand as part of its plans to become a national player

Projection of steady growth outlook in business revenue: Report

India average salary increase is expected to remain on a steady path

Diesel cars to be ousted of VW's line-up after BS-VI rolls out: Officials

This October, the company sold over 3,000 cars in the compact and small sedan segments which include the Polo and Vento models

Telcos can step up their agile game by deploying tech enablers: BCG report

So far, agile methodologies are largely limited to telco R&D departments

Passing the baton... smoothly

Challenges of succeeding a CEO with a long tenure

Talking beasts and caped heroes: Avengers, Lion King perfect the mass pitch

Disney rides the superhero franchise two years in a row while Hollywood accounts for a quarter of 2019 domestic box office collections

Sony hits jackpot with KBC 11: What worked for the game show this season

Season 11 has helped the Hindi general entertainment channel top the urban viewership charts

My favourite campaign is Nike's Dream Crazier: The Glitch's Pooja Jauhari

The campaign challenges the portrayal of women as emotional beings incapable of taking tough decisions