Page 14 - News

Consulting to tech firms, brands are busy swatting away online crusaders

Rage and fulmination are the norm and brands are vulnerable as they define their online identities, said several experts

Legacy pharma brands spin gold for GSK, Pfizer; keep newcomers off the turf

Repositioning an old brand helps expand the footprint, say analysts

From FlixBus to Intrcity, brands lay pitch to disrupt the bus market

The buses that these new firms offer are a far cry from the crumbling vehicles that state governments run

From Airtel to SpiceJet: Brands gather around for the Rajini stardust

Airtel, Bookmyshow, SpiceJet, Cadbury and several other brands have hitched their wagons onto the superstar's upcoming cop thriller Darbar

The Strategist Quiz #647

Here are the questions for Quiz #647

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

India Inc is traveling in top gear even in the shadow of a slowdown

What makes companies invest, hire and expand their capacities when the economy teeters under the pressure of a prolonged downturn

Brand persuasion: How firms lean on influencers to rope in loyal customers

With brands of all sizes, and across categories, leaning heavily on influencers, the world of online persuaders is in for a makeover

Two-wheeler makers are exploring new ideas to keep going as sales flag

The opportunity is immense - the shared two-wheeler mobility market has touched 15 million daily trips already

Simplifying e-commerce: Issues that should be addressed first to draw users

Modern platforms will have to address the vernacular, voice and credit barriers

Business sans AI, Big Data: Themes that will dominate consumer trends ahead

At one level, human beings are essentially the same, globally. At another level, each individual is different.

Role reversal: How AI will help TV reclaim ground lost to smartphones

AI will play a very vital role in your smart TVs as it will enable the TV to become the hub of your home.

Tricky predictions: How users, producers may adapt to shared consumption

In collaborative systems, the role of the users may switch between ''consumers'' and ''producers''

WagonR turns 21: Remembering the tall boy's odyssey, looking ahead and more

A brand refresh is underway. It kicked off with creating more space, making the car lighter on the road and new-look interiors and lights.

Year in Review: Twitter to TikTok, the multi-layered nature of consumers

The lists leave a trail of breadcrumbs to the consumer. Even more interestingly, though, the nature of lists drawn up tell us what brands want.

Year in Review: Most talked about movies, trends and searches in 2019

Read between the lists and one gets a picture of who we are, and importantly for all the marketers scouring the data charts, an image of the consumer in our midst.

Reflections of one of the most dynamic, volatile economic periods in India

The most pronounced transformation has been India's accelerated adoption of the digital way

Storytelling, influencer & personalisation: The art of brand communication

Only the methods that get to the heart of the matter and look at long-term gains really stick the landing

How the digital media has changed the very fabric of marketing industry

Thanks to technology, the gap between the brand and consumer was bridged

Zooming onion rates to pricey bananas: Advertisers bask in moment-ary glory

When onion prices were hovering around Rs 150 a kg and FM Nirmala Sitharaman was being pilloried for her comments on the kitchen staple, food-delivery platforms put out clever one liners