Page 13 - News

Pizza Hut's ad campaign is my favourite: Creativeland's Sajan Raj Kurup

The idea of the campaign itself was very primal: Build relevance, repeat the brand name, create a catchy tune, show irreverent visuals that almost mirror the content on the TikToks and the Instagrams

IT firms working vigorously, investing heavily to scale up product business

TCS, Infosys and HCL Technologies lead the race with huge investments to fuel next phase of growth

Honda celebrates 20 years of Activa scooter with the 'power of six'

Honda turns up the lights for its flagship two-wheeler brand as it completes two decades on the road

Davos 2020: Tata group leads the Indian league of brands in Global 500

11 Indian brands make it to the 2020 Brand Finance list, up from 9 last year; all except Airtel rise up the ranks

Cadbury 5 Star to Nirma's ad: Why are brands failing laughter challenge?

For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up her stick was seen as insensitive and caricaturing the youth

From Zolo to Nestaway, co-living brands key in the migrant millennial

Going by the recent trends, the co-living business may offer a higher rental yield, as much as 8-11 per cent said analysts

Nestle's turnaround: Steps taken after Maggi crisis seem to be paying off

Shedding the tag of being a slow mover, in the past three years Nestle has followed an aggressive launch strategy

Festive sale ad blitz: Amazon keeps it simple, Flipkart brings on the stars

The e-commerce giants present a study in contrast in the ad blitz over big sale days, taking sharply diverging paths to reach the customer

Vivo looks to raise the game in 2020 after capturing market share in 2019

Having registered a sharp increase in market share in 2019, the Chinese smartphone brand looks to raise the game

'Multifunctional homes' among top consumer trends for 2019: Report

These also explore how consumer behaviour is shifting and causing disruption for businesses globally

No slowdown for eateries, dining out went up by 4.5 times in 2019: Report

From the money spent to the increased frequency of restaurant, some numbers are staggering

OTT market being built, monetisation will follow: Applause's Sameer Nair

The OTT market is just discovering itself; it is the land grab phase. Monetisation will happen in a bit, says Nair

Ready with the innovation edge

Global capability centres will drive innovation for the global enterprise

New models, digitisation: How Audi plans to recoup lost ground in India

It will bring new models more frequently, expand service network and focus on digitalisation

Voot follows money on the OTT, but can it match the giants in the game?

Viacom 18 bets on reality shows and regional content as it switches over to a paid viewership model

Ind vs Aus: Star Sports plays up the contest, tones down on rivalry

The broadcaster plays down the rivalry even as it plays up the contest for the three-match series

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

CCD starts giving out outlets as co-working spaces: Is the model scalable?

Apart from infrastructure, how can a cafe which has taken a plunge into formalising the co-working arrangments scale up operations?

My favourite campaign is Deloitte's 'Green Dot', says Chimp&z Inc CEO

This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, says Angad Singh Manchanda

Image makeover and to counter critics: The idea behind BMC campaigns

The richest municipal corporation in the country puts a face to the work it does, looks to counter critics and garner empathy for its efforts