Page 12 - News

Mumbai Police's 'no honk' campaign navigates streets with a nudge, humour

For brands struggling to bring about real change in customer behaviour, the lesson from Mumbai Police's campaign against honking is: Don't get preachy, get funny, say experts

Maruti Suzuki shifts gears, moves from hatchbacks to SUV-based models

The passenger vehicle maker is trying to position the facelifted Ignis as the perfect compact urban SUV model. Will buyers give the Ignis a second chance?

For Valentine's Day, brands look for love in the age of social media

Brands spiced up the message of love with social causes and share-able videos

Ola takes on Uber with its safety pitch as it drives operations to London

Safety is high on its mind and Ola is bringing in an AI enabled safety feature, 'Guardian'

With a digital persona, Mother Dairy looks to wear a millennial label

The dairy major goes for a brand refresh with new packaging and sharper digital tools, looks to set itself apart from clutter in the dairy market

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

My favourite campaign is Google India's 2013 'Reunion': NetElixir CEO

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.

The rapid rise of user-generated content and brands' TikTok challenge

User-generated content has upended the rules of traditional communication

Tata Motors drives an ambitious image makeover for passenger vehicle brands

The new campaign must be seen in the context of the industry slowdown and the mandatory implementation of BS VI emission norms from April 2020

Celebrity brand value: Kohli tops list for 3rd time, Akshay grabs 2nd spot

Kohli outshines all with 40% jump in brand value, holds the top spot and earns 50% more than Kumar at No 2: Duff & Phelps

From auto to insurance, brands track the men on the FM radio trail

The growing band of male radio listeners is drawing in auto, insurance brands; changing the nature of the medium and traditional advertising patterns

The road to trust and loyalty: Amazon rings a halo around the brand

With a campaign centred around the sellers on its platform, the e-commerce giant is pitching for loyalty, from vendors and buyers

Despite new launches, Samsung continues to lag behind Xiaomi in India

It has 18.9 per cent share of the market (Q3 2019, IDC), down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share

My favourite campaign is 'Three Little Pigs': BBH India's Sarita Raghavan

The campaign emphasised that the story can't be a closed one, cannot rely on a one-way narrative and the society has a point of view on news

For meaningful transformation

Experiences will be powered by robotic efficiency and human empathy

How premium retailers are taking the next big leap with their own brands

Retail-led brands, say experts, are increasingly acquiring an identity of their own, goading some players such as the Future group to have a widespread distribution strategy

How brand Kapil Dev is being dressed up in a new coat of paint with '1983'

A movie, being made on one of the country's most audacious World Cup victories, wins the Haryana Hurricane a chance to revive his brand

Scooping up the market: How did TikTok break past the American giants?

TikTok has a community of 200 million users in India, the company claims. So how did ByteDance push its way through and how has it held its own?

Transparency, supporting new ideas will help attract young viewers: MTV

Do-it-yourself viewers want brands to be transparent and responsible and are more likely to plug into shows that spark change

Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained