Page 11 - News

The age of integrated planning is upon us, says Essence India MD

'Ad frauds are becoming more and more sophisticated, so are detection tools', says Anand Chakravarthy

Oil brand tries a new Fortune with fresh look and Akshay Kumar as face

Since its launch way back in 2000, Fortune has built itself a neat niche in the edible oils segment

Sensodyne freshens up image, shifts from 'experts recommend' to 'choice'

The toothpaste brand from GSK Consumer ditches the old prescriptive advertising routine, as it looks to widen its appeal among young users

The nuts and bolts of Paytm's latest bet to boost merchant retention

Here are the nuts and bolts of Paytm's latest bet to boost merchant retention and revenues

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

Understanding consumer behaviour: How do you reach out to a wary shopper?

Social commerce, community circles that help with everything from bargain hunts to waste management are among the major factors shaping consumer behaviour: Kantar

Catching them young: Here's what Gen Z, millennials want from technology

Here are some insights into their relationship with technology based on the findings of the MTV's Mera Bharat Amazeballs survey

LaLiga talks cricket in a football field, starts campaign with Rohit Sharma

The Spanish football league turns to Rohit Sharma to kick one into the net for the brand, build its appeal among fans and young footballers

Akshay Kumar is new face for PepsiCo India's Kurkure, does he fit the bill?

Kurkure, a brand born in and made for India, has built its persona around being rooted in local tastes

Making global strides: Bajaj Auto eyes 2.2 mn units of exports by FY20-end

Currently, Africa is the single largest export destination for Bajaj with every second motorcycle getting exported to the region

Digital is the new blockbuster in B'town, studios shift to online marketing

An array of sophisticated tools and tactics powers the online show business as studios seek maximum bang for every buck spent

Why Oreo rewired its narrative from a playful to a purpose-driven one

Mondelez pushes its biscuit brand out of the playpen, looks for a more meaningful association with consumers

My favourite campaign is 'Real men of genius': FCB Ulka's Keegan Pinto

They might have made some 20 films and 30 radio spots

Technology flavours the click and bait game at Zomato and Swiggy

From delivery-only restaurants to mapping every minute of the delivery process, brands lean in on tech and not just discounts, to woo users

Turning the tables: Low cost, e-retail presence key for new furniture firms

Flipkart, Pantaloons and Pidilite are emerging names in furniture retail, keen on making headway in a fragmented market

What do customers want from e-commerce firms - quality or discounts?

Consumers look for quality, differentiated experiences across categories, finds a Kantar study; Amazon, Flipkart say the focus is on relationships

Star sets up drumbeat for IPL, but has the event priced itself too high?

Brands and franchises get ready to put their best pitch forward over an exhausting tournament calendar

Alia Bhatt beats bigwigs to be a go-to endorser for brands of all shades

Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million

HUL, Jio team up for a branded play as focus shifts to rural consumers

A slowing economy pushes the two to come together to develop a joint engagement platform for rural consumers

Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter

Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production volume, sales figures, variety of designs and of course, the turnover