SajKe, A homegrown clothing brand bringing revolution in the way people perceive block printing

Being the sixth largest apparel industry, India’s fashion industry stands at a valuation of 59.3 billion dollars as of 2022. SajKe, founded in 2019 by a young aspiring entrepreneur and a fashion enthusiast who set out to revolutionize fashion by her evolutionary approach of bringing forth modern silhouettes in classic Indian textiles has now turned into a much-coveted brand.

The brainchild of Divya Advani Bharwani, SajKe encapsulates the essence of dressing up. This young entrepreneur set foot in the industry at the age of 18, taking over her father’s business, post his untimely demise. Having known and experienced working in the real world, Divya decided to challenge the traditional societal norms and fulfil her dream of launching her label.

One of the inspiring young women of the country who bit by bit is shattering the glass ceiling, today Divya stands tall and proud with SajKe being one of the most promising fashion labels in the country.

SajKe embodies the ethnicity of the rich Indian culture with a modern twist. It is reintroducing the world with long lost Indian textile culture by incorporating the arts of Kalamkari, Ajrakh and Hand Block printing in its designs. SajKe has taken the onus of reviving the meticulous art of hand block printing in mainline fashion.

Hand block printing is an intricate art of making absolutely stunning pieces of textiles. At SajKe each block is a unique design which is exclusive and never seen before. From the initial design of the block to carving the designs on wooden pieces and creating patterns on pure cotton fabric, SajKe carries out the entire process with utmost precision and care.

This women-led organization led by the boss lady, Divya along with her sister and co-founder Bhavna Panjabi has flourished into a successful brand. With complete in-house manufacturing and production of fine garments, SajKe has generated jobs and livelihood, especially for women.

Indian culture is best reflected in the people who are connected with the roots of this culture. Our culture resonates with the simple mannerisms of a girl dancing in a ghagra choli or an old lady oozing elegance and panache in her head turning banarasi saree. It is this rawness that is an inspiration for SajKe and brings freshness to its clothes.

Weaving a symphony of Indian textiles and modern silhouettes, SajKe is a green label that advocates and practices sustainability. Pure cotton fabrics are sourced from Global Organic Textile Standard(GOTS) certified vendors. The fabric is handmade, maintaining absolute authenticity while reducing carbon footprint. Doing its bit for the environment, SajKe upcycles every piece of fabric turning. The extra cut-out pieces of dresses and tops are upcycled into beautiful book covers and reusable packaging cases.

SajKe has onboard ethical suppliers and certified vendors who deliver premium quality fabrics and cloth. To ensure that the quality of the material remains the same throughout, SajKe has employed trained quality checkers who inspect every thread of the fabric before it is turned into one of the extraordinary pieces of SajKe.

SajKe has always strived to offer a melange of patterns, styles and designs through its out-of-the-box vision. The exquisite designs come to life through impeccable craftsmanship which is brilliantly done by the experienced artisans at SajKe.

These experts have a feather-light hand and a knack for precision which ensures each piece is made to perfection.

Apart from the array of remarkable clothes, SajKe also offers various lifestyle products and handmade accessories. From macrame pouffes to cloth coasters, seed pencils and fabric necklaces, you shall find premium sustainable products at SajKe.

This is your one-stop shop, everything is handcrafted, sustainable and fashionable.