Panasonic expands startup partnerships to adopt new tech in its products

Panasonic aims to co-create scalable solutions, integrating startup innovations into its product line-up to lead the next wave of intelligent living, according to the company chief innovation officer

Panasonic Life Solutions India (PLSIND), a leading diversified technology company, is doubling down on its commitment to innovation by actively partnering with startups to integrate cutting-edge technologies into its product line-up. The company, which runs a programme named 'Ignition', is tapping into the transformative potential of emerging startups, selecting those with disruptive ideas that align with market needs and evolving consumer behaviours.