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The first day of the e-auction for the media rights of the Indian Premier League (IPL) concluded on Sunday, with the combined value of television (TV) and digital rights surpassing the Rs 43,000-crore mark, according to people in the know.
At this rate, the combined value of TV and digital rights, so far, has crossed the previous rights value of Rs 16,347.50 by more than two and a half times.
On a per-match basis, the IPL is now just behind the US' National Football League (NFL) in terms of cost to a broadcaster at $13.5 million (Rs 105 crore). The NFL commands
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