IPL media rights auction: Bids cross Rs 43,000-crore mark on Day 1

That's more than 2.5 times higher than the value of previous cycle

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Following Day 1 of bidding, the combined TV and digital rights value on a per-match basis has surpassed the Rs 100-crore mark, up from Rs 54.5 crore during the 2018-2022 media rights cycle, experts said

Viveat Susan Pinto Mumbai

4 min read Last Updated : Jun 13 2022 | 12:00 AM IST

The first day of the e-auction for the media rights of the Indian Premier League (IPL) concluded on Sunday, with the combined value of television (TV) and digital rights surpassing the Rs 43,000-crore mark, according to people in the know.

At this rate, the combined value of TV and digital rights, so far, has crossed the previous rights value of Rs 16,347.50 by more than two and a half times.

On a per-match basis, the IPL is now just behind the US' National Football League (NFL) in terms of cost to a broadcaster at $13.5 million (Rs 105 crore). The NFL commands

Topics : IPL Indian Premier League