IPL media rights auction: Bid amount nearing Rs 50,000-crore mark

IPL media rights auction: Though tech giants Amazon, Google and Apple have pulled out of the race, there appears to be no impact so far on the overall value of the bids being made

The e-auction for the Indian Premier League's (IPL’s) media rights is currently underway and the combined bid for both digital and TV is nearing the Rs 45,000-50,000-crore mark, according to people in the know.

The e-auction began on Sunday morning, with the Board of Control for Cricket in India (BCCI) selling the media rights for the IPL for a five-year period from 2023-2027.

There are four specific packages in which the e-auction is being held for 74 games per season. There is a provision, however, of increasing the number of matches to 94 games in the final two years of