IPL franchisees set to make a killing; revenue from media rights may go up

Each might garner Rs 500 cr annually from media rights, up from Rs 201.65 cr that all 10 of them made in 2022

The future has just got rosier for Indian Premier League (IPL) franchises. The owners of the 10 franchises, including two new ones that joined this year, might see their revenue from the IPL’s media rights shoot up two-and-a-half times, raising their Ebitda (earnings before interest, taxes, depreciation and amortisation) income as well as valuations to new highs.

This, at a time when broadcasters were slugging it out for the media rights of the coveted cricket tournament today.

Franchisees make most of their revenues from a central pool that accounts for 85-90 per cent of their revenues. Under this, they get a 50