Commonwealth Games: Brands cheer as spotlight turns to non-cricket stars

Reliance, JSW, and Adani are among a growing list of names backing the contingent at Birmingham; some sponsorships will extend into Asian Games and Paris Olympics 2024

Jeremy Lalrinnunga, Achinta Sheuli, and  Sanket Sargar were unknown names until a few days ago. The ongoing Commonwealth Games, however, has changed that. Sargar was the first Indian to win a medal in Birmingham. Lalrinnunga was the first Indian man to clinch a gold at the Commonwealth Games and Sheuli became the second person to do so.

Along with Mirabai Chanu’s gold at the ongoing games, India has a total of nine medals so far. The tally continues to grow as Indian sportspeople keep medal hopes alive. The success of Indian athletes at the event has turned the