Will 'one nation one fertiliser' lead to uniformity or anonymity?

Under 'One Nation One Fertiliser' all fertiliser bags, irrespective of their contents or the company that manufactures them, will carry a uniform brand name called "Bharat"

The Union Ministry of Chemicals and Fertilisers on Wednesday issued an order directing all manufacturers to sell their products under a uniform brand name, “Bharat”. What does the order entail for fertiliser companies and how does it differ from branding of products practised so far? Here are the answers:

What is the order all about?

The government has rolled out a concept of “One Nation One Fertiliser” under which all fertiliser bags, irrespective of their contents or the company that manufactures them, will carry a uniform brand name called “Bharat”. The brand name will be tagged with the name