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IHCL's Ginger brand continues expansion, on track to scale up to 125 hotels

IHCL has traditional hotel brands like Taj, Vivanta, SeleQtions, and new-age ones like Ginger and Ama

IHCL's Ginger brand continues expansion, on track to scale up to 125 hotels
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The portfolio for Ginger is typically small-box hotels with fewer than 200 rooms but there are some exceptions, said Rao

Pavan Lall Mumbai
Ginger, the value brand of hotels that is part of the Indian Hotels Corporation (IHCL, or Taj Group of Hotels), has reported getting back to profitability for the last three months and its officials say the brand is on target with plans to scale up.

It had 45 operational hotels three years ago and that has grown to 57 now. There are another 30 locations in the pipeline for the near future.

Puneet Chhatwal, managing director and chief executive officer, IHCL, said: “The re-imagined Ginger is defining the new customer value proposition by providing a lean luxe experience. As a