By launching a composite portal to provide agricultural marketing-related services through a single digital platform, the government has addressed a major lacuna that hindered the electronic National Agricultural Market (e-NAM) from serving as a unified pan-Indian bazaar for agricultural goods. Termed aptly the “Platform of Platforms” (POP), this facility would enable buyers and sellers to carry out trade across states without going through mandis run by agricultural produce marketing committees (APMCs) under the state marketing laws. Little wonder, therefore, that over 40 entities promptly joined the POP to provide essential services like quality assaying and certification; grading, sorting and packaging;