India price cuts drag Netflix's average revenue per member down 2% in APAC

Excluding India, APAC ARM grew 4 per cent in constant currency terms, Netflix said on Wednesday, when announcing June quarter results

The sharp price cuts announced by streaming giant Netflix in December 2021 across its subscription plans in India caused a drop of two per cent in its average revenue per member (ARM) for the Asia-Pacific region, it said on Wednesday when announcing its June quarter results. The company follows a January-December financial year. The two per cent drop is over the same period last year.

In December, the streaming service had slashed its mobile-only plan by 25 per cent to Rs 149 a month. The basic subscription plan, which allows access to all content on any one device, was slashed