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Britain's West Midlands lobbying M&M to open motorcycle factory in the area

Midlands region is home to more than 400 specialist firms including Aston Martin Lagonda and India-owned Jaguar Land Rover

M&M draws aggressive 6-year plan for auto and farm equipment segments
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Siddharth Philip | Bloomberg
Britain’s West Midlands region, the epicenter of an automotive industry that once employed a million people, is lobbying Indian industrial conglomerate Mahindra & Mahindra Ltd. to open a motorcycle factory in the area as Mayor Andy Street seeks to restore its manufacturing might.
 
Street, the former head of retailer John Lewis Plc, is targeting Mahindra as part of a bid to lure automakers with incentives while promoting the expertise of a wider Midlands region that’s still home to more than 400 specialist firms including Aston Martin Lagonda and India-owned Jaguar Land Rover.

Mahindra already has an automotive research center near Coventry