BHIM dilemma: Transaction value high, but volumes way lower than rivals

From accounting for a quarter of all UPI transactions, app now has a share of just 0.76%

Though the Unified Payments Interface (UPI) has been a success for the government, its own app has failed to sustain interest.

The Bharat Interface for Money or BHIM, which accounted for a quarter of transactions carried out using UPI within a year of launch, has a minuscule share of 0.76 per cent of the Rs 86.9 trillion worth of UPI transactions now. It lags far behind rivals Google Pay and PhonePe, which account for 86 per cent of the market.