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Across the world, Indian film is synonymous with Bollywood. But last year, box office earnings from what has become known as Tollywood, movies shot in Telugu -- the fourth-most spoken dialect in the country of 1.4 billion people -- hit $212 million, eclipsing its Hindi-language cousin by $197 million.
A power shift is under way in India’s $24 billion media and entertainment sector, with filmmakers in the country’s south churning out a string of action-packed crowd pleasers. Recent hits include the “K.G.F.” and “Pushpa” action franchises, filmed in the Telugu and Kannada dialects, then dubbed for wider audiences.
Amazon.com Inc, The Walt
