Indian smartphone shipments fall 10% YoY in CY22 to 144 mn, Q4 sees 27% dip

Dwindling consumer demand due to high inflation remained a challenge all year round despite improved supply. The ASP (average selling price) hit a record $224, up 18% YoY

The Indian smartphone market exited 2022 with a 10 per cent year-on-year decline in smartphone shipments, at 144 million units–the lowest since 2019. Further, shipments in the fourth quarter (Q4) of CY2022 dipped 27 per cent YoY to 30 million units, according to the International Data Corporation’s Quarterly Mobile Phone Tracker report.

Despite multiple price discounts and channel schemes, high inventory levels post Diwali restricted new shipments.

“The entry-level segment (sub-$150) shrank to 46 per cent of the market, from 54 per cent a year ago. The dearth of new launches in this critical mass segment was a barrier for