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New IT rules likely to impact ease of business in India, says report

IAMAI study raises fears over mandates potentially creating entry barriers

Social media, digital rules, IT rules, social media intermediaries
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IT rules require significant social media intermediaries (SSMIs) to trace the first originator of a message.

Sourabh Lele New Delhi
A majority of intermediaries and other key stakeholders fear that the new IT rules drafted last year may create entry barriers affecting ease of doing business in India, said a report on Monday.

The report titled “IT Rules, 2021: A Regulatory Impact As­sessment Study” assessed mandates prescribed under the In­formation Technology (Inter­mediary Guidelines and Digital Media Ethics Codes) Rules, 2021. It was released by the Internet and Mobile Association of India (IAMAI) and The Dialogue, a public policy think tank.

The IAMAI said it is the first impact study on the rules; it found that the originator traceability provision was “technically infeasible”