Disney Star to tap into SMEs to expand IPL advertiser base and revenue

Ajit Varghese, Disney Star's head of network ad sales said that the network wants to help advertisers achieve their business objectives without having to worry about budget constraints

Disney Star is planning to increase its ad revenue from the Indian Premier League by expanding its advertiser base. It aims to do so by targeting both corporate, and small & medium business advertisers, said a senior company executive, as reported by The Economic Times (ET).

Ajit Varghese, Disney Star's head of network ad sales, said that the network wants to support advertisers achieve their business objectives without having to worry about budget constraints.

To this end, the broadcaster is offering various advertising packages across SD, HD, regional, and team affinity, said the report. The broadcaster is seeking