ZEE Ent signs licensing pact with Disney Star for ICC Men's TV rights

Disney Star has sublicensed the ICC Men's TV rights to rival broadcaster ZEE for an undisclosed amount for four years; Disney Star had bid $3 bn for the combined TV and digital rights

ZEE Entertainment and Disney Star on Tuesday said they signed a strategic licensing agreement for exclusive TV rights of ICC Men’s cricket tournaments.

As part of the agreement, Disney Star will license the television broadcasting rights of the International Cricket Council’s (ICC) Men’s and Under 19 (U-19) global events for a period of four years (2024-2027) for an undisclosed amount to ZEE. 

Disney Star will continue to be the exclusive home for streaming of all ICC tournaments through its digital platform - Disney+ Hotstar. ICC has in-principle approved this arrangement

This association enables ZEE to be the exclusive television host