US Fashion brand Gap returns to India, signs deal with Reliance Retail

Reliance Retail will be the official retailer for Gap in India, mixing exclusive stores and digital commerce platforms.

Reliance Retail has entered into a franchise agreement with Gap Inc to bring the American fashion brand to India. Gap will return to India the second time after parting ways with Arvind Fashions in 2020.

Reliance Retail will be the official retailer for the fashion house in India, mixing exclusive stores and digital commerce platforms. “The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing and driving sourcing efficiencies,” Reliance Retail said in a press release about the long-term agreement.

“At Reliance Retail,