Shiprocket buys Arvind's omnichannel unit in Rs 200 cr stock-and-cash deal

Companies aim to reduce delivery time and improve customer experience by combining their expertise

Logistics startup Shiprocket on Tuesday said it is acquiring textile and branded apparel conglomerate Arvind Limited's omnichannel technology business Omuni for Rs 200 crore.

The stock-and-cash deal will see Shiprocket and Arvind Ltd's Omuni combine their expertise to facilitate quick, efficient deliveries of shipments from warehouses to reduce delivery time and improve customer experience.

Founded in 2014, Omuni is Arvind Group's retail enablement platform. Omuni's Software as a Service (SaaS) products enable brands to unify inventory, order, catalogue, content, pricing, logistics and data management across physical and digital storefronts to deliver seamless online/offline commerce journeys between stores, warehouses and digital