Reliance Brands signs JV to acquire 40% stake in toy maker Plastic Legno

Plastic Legno is owned by the Sunino group, which has been makings toys in Europe for over 25 years; started India ops in 2009 to develop a production hub for domestic and global markets

Reliance Brands (RBL) and Plastic Legno SPA have signed a joint venture arrangement through which the former will acquire a 40 per cent stake in the latter's toy manufacturing business in India.

The investment by RBL brings in vertical integration for RBL’s toy business and will help diversify the supply chain with a long-term strategic interest in building toy manufacturing in India.

Plastic Legno SPA is owned by the Sunino group which has been makings toys in Europe for more than 25 years. It started its India business in 2009 in order to develop a production hub that would cater