 "Balenciaga, RBL")
Reliance Brands has signed a long-term franchise agreement with global luxury brand Balenciaga, it announced on Thursday.
With this agreement, Reliance Brands will be Balenciaga’s sole India partner to launch the brand in the country. This will be Reliance Brands’ second partnership with Kering, the parent group of Balenciaga, Reliance Brands said in a release.
The agreement comes after it recently signed a long-term distribution agreement with Italian fashion house Maison Valentino.
Balenciaga was founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937. Since his appointment as artistic director in 2015, Demna Gvasalia continues to uphold
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