With one-third of its Rs 45-lakh BMW X1 customers between the ages of 21 and 40 years and about 57 per cent migrating from mass-level or low-premium cars to luxury vehicles, BMW India is working to reduce its waiting period. VIKRAM PAWAH, president, BMW Group, in conversation with Sohini Das, outlines his plans for ramping up production at the Chennai plant and launching more electric vehicles in India. Edited excerpts:
You have a six-month waiting period for your cars. How do you plan to reduce that?
The year 2022 was phenomenal for us, breaking all records. Customer deliveries increased across