 "This Valentine's Day, plenty of heartache for India's rose cultivators")
This Valentine’s Day, quick commerce companies have come to the aid of customers buying last-minute gifts for their Valentine. Platforms like Zepto, Dunzo, Blinkit and Instamart have witnessed a huge uptick in demand for Valentine’s Day goodies this week.
While roses and chocolates emerged as favourites, demand for personal care and grooming products rose too.
Zepto
Quick commerce firm Zepto sold over 200,000 roses during the week. Furthermore, the average demand for chocolates, heart-shaped cookies and candy doubled between February 7-14.
The firm saw a 4x jump in sales on February 9, Chocolate Day. Ice-cream sales grew over 50 per
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