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InCred Capital acquires digital investment firm Orowealth in all-cash deal

Acquisition marks InCred Capital's foray into retail wealth management

Merger and acquisition
Premium

Abhishek Kumar Mumbai
InCred Capital has acquired Orowealth, a wealth technology startup, in an all-cash deal that enables it to enter retail wealth management.

Orowealth, which has more than Rs 1,100 crore worth of assets under management (AUM), will be absorbed into InCred's new wealth-tech platform InCred Money. Orowealth's co-founder Vijay Kuppa will become the chief executive officer (CEO) of InCred Money, according to a press release.

"I am excited to be joining the InCred Group and leading a key pillar of their overall strategy. I am confident that InCred Money will play a crucial role in making investments easy, trustworthy, and lucrative

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