Housing, infra push drives industrial majors into Rs 60,000 cr paints biz

JK Cement latest entrant after JSW, Grasim, Astral Pipes and B2B marketplace Infra.Market; move aimed at driving synergies, leveraging distribution network, say experts

More options may vie for your attention when you decide to give your house a fresh coat of paint.

JK Cement entered the paints business last week by acquiring a 60 per cent stake in Rajasthan-based Acro Paints for Rs 153 crore. Experts feel this is part of a growing list of building material players who are either entering the Rs 60,000-crore domestic paints market or expanding their presence in the category in a big way, say experts.

Consider this: In April-May 2022, PVC pipes maker Astral acquired 51 per cent in Bengaluru-based Gem Paints for Rs 194 crore. Before