Hindustan Unilever eyes Rs 100-crore run rate for its D2C brands

The comapny has invested not more than a few (Rs)100 crore in its nano factories without giving the exact investment figure

Hindustan Unilever (HUL) expects a running rate of Rs 100 crore for its digital brands over the next few months. The fast-moving consumer goods (FMCG) major has eight direct-to-consumer (D2C) sites, which are across beauty and personal care. 

Its brands in the D2C space include Dove Baby, Love Beauty and Planet, Simple, Dermalogica and Lakme. 

“Lakme has always been one of the foremost beauty brands of this country and we’ve also got D2C for Tresemme, Ponds and Indulekha. And now, the premium business unit has added three brands,” said Kedar Lele, executive director, customer development.

During the company’s conference call after its results,