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Hindenburg effect: Adani maps comeback strategy after $132 billion rout

The ports-to-power conglomerate helmed by Adani - who used to be Asia's richest person - is hoping to claw back the narrative with this playbook and calm jittery investors and lenders

Adani, Gautam Adani
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Photo: Bloomberg

Chris Kay and Preeti Singh | Bloomberg
Almost a month after a bombshell short seller report lopped off $132 billion in market value from Gautam Adani’s empire, the Indian billionaire has hired top-shelf US crisis communication and legal teams, scrapped a $850 million coal plant purchase, reined in expenses, repaid some debt and promises to repay more.
 
The ports-to-power conglomerate helmed by Adani — who used to be Asia’s richest person — is hoping to claw back the narrative with this playbook and calm jittery investors and lenders after US-based Hindenburg Research on Jan. 24 accused it of accounting fraud, stock manipulation and other corporate governance lapses.